German-speaking Senior Digital Marketing Officer - Luxembourg - (DE / EN)

  • Marketing
  • Luxembourg, Luxembourg

German-speaking Senior Digital Marketing Officer - Luxembourg - (DE / EN)

Job description

Salonkee, launched in 2017,  is on the mission to digitize the hair and beauty sector by providing our clients with a leading salon management tool including a digital agenda, online booking, CRM, point of sale and much more. Salonkee is also an online booking platform gathering great hair & beauty salons in one place. We count over 70k monthly returning users and over 350.000 online reservations until this day. We are a rapidly growing team of 25 people spread over three countries. Our core values: Passion. Teamwork. Commitment. Fun.

If you live and breathe digital marketing, we want to talk to you. We are looking for a senior digital marketing officer to develop, implement, track and optimize our digital marketing campaigns across all digital channels, particularly in German.

We offer an attractive remuneration scheme and a lot of autonomy to everyone, which however requires an important ability to manage oneself and manage one's own projects effectively. We appreciate passionate people who are able to think outside of the box and share their ideas in a simple and clear way.


This job offer is based in Luxembourg with a 1st of September start date.


Your mission: 

  • Generate as many leads as possible for our sales team to take over
  • Plan, execute and measure different campaigns across all possible marketing channels (Google Ads, Facebook Ads, Instagram, Emailing... )
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute and measure different experiments and conversion tests

Job requirements

  • We don't care about any diploma, we evaluate you on your skills. Ideally you have at least 2-3 years of experience in pure digital marketing
  • Speak German and English (French and Dutch as an asset)
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B experiments
  • Solid knowledge of website analytics tools (e.g. Google Analytics, etc,... )
  • Experience in setting up and optimizing Google Adwords campaigns
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Search Engine Marketing (SEO/SEA/SMO) - Google & Bing & Yandex 
  • SEO tools (Bing/Google search console - Ahref/SEMrush/Moz - Screaming frog/Deepcrawl/Xenu)
  • Data analyst (Google analytics/Matomo/Sas web-Analytics/Amplitude/Decibelinsights) 
  • Tag manager system (Google Tag Manager, Matomo Tag Manager) 
  • A/B testing tools (optimizely/google optimise)
  • Dashboarding (Power BI/Excel/Gspreadsheet/GDS/Tableau)
  • Social Media Marketing (Social Network/Media Advertising + Analytics)
  • E-mailing - transactional & automation (SendinBlue)
  • Affiliation (Zanox/Tradedoubler) 
  • RTB - Demand-Side Platform (Adform/DV360) 
  • Retargeting (Criteo/Gads/Bing/Facebook...) 
  • Marketplace advertising (Amazon) 
  • Product feeds (Channable)
  • Knowledge of WordPress considered as an asset