Paid Acquisition Marketing Specialist - 1y CDD

We are looking for a seasoned Paid Acquisition Marketing Specialist to spearhead our multi-platform advertising campaigns. The role involves deep involvement in every aspect of the campaign from the initial market research to the final analysis of campaign performance. This position requires a strategic thinker with a knack for identifying trends, an eye for creative development, and a hand in detailed analytical assessment.

Responsibilities:

• Develop and execute full-funnel paid acquisition strategies across platforms such as Google Ads and  Meta ensuring alignment with business goals and customer insights.

• Conduct in-depth market and competitor analysis to identify trends, benchmark tactics, and uncover growth opportunities.

• Define and manage campaign budgets, ensuring efficient media buying and ongoing budget optimization across channels

• Lead the creative process by shaping concepts, overseeing asset production, and running A/B tests to identify top-performing ad variations.

• Optimize campaign performance through continuous monitoring and strategic adjustments to targeting, bidding, and creatives.

• Implement and manage tracking systems via Google Tag Manager and analytics platforms to ensure accurate event measurement and reporting.

• Analyze performance data to generate actionable insights, prepare reports, and recommend improvements based on ROI and business impact.

• Collaborate with sales teams to align on lead quality, maintain communication with ad platform reps, and stay current with digital advertising best practices.
  

What we are looking for in you:

• Bachelor’s or Master’s degree in Digital Marketing, or certifications in Meta/Google Ads/Google Analytics.

• At least 4 years of experience in digital marketing, specifically in managing large-scale campaigns across multiple digital platforms.

• Fluent in English; proficiency in French, German, and Dutch is highly desirable.

• Demonstrated ability to develop strategic plans and manage large budgets.

• Strong analytical skills, with experience in data analysis tools and reporting.

• Video editing skills (e.g., using CapCut) to create or adapt short-form content for digital campaigns.

• Excellent communication skills, capable of crafting and presenting clear, concise reports.

What we offer:

• 1 year CDD contract

The opportunity to make a meaningful impact on the company's success

• A permanent contract, providing stability and long-term growth potential

• Flat hierarchies that promote open communication and encourages putting your ideas forward

• An international team with colleagues from diverse backgrounds and countries, fostering a multicultural work environment

• Regular company events to foster team bonding and create opportunities for networking and collaboration

• Enjoy perks such as free coffee and lunch vouchers

• Experience an amazing company culture that values teamwork, creativity, and a positive work atmosphere

• Expect plenty of fun and exciting moments as we work together towards our shared goals

Join us at Salonkee and become part of a dynamic team where your contributions are valued, and you can thrive both professionally and personally.

Salonkee is an equal opportunity employer. We are committed to building a diverse and inclusive team, and we encourage applications from individuals of all backgrounds, perspectives, and abilities. Together, let's create an environment where everyone feels valued, respected, and empowered to bring their authentic selves to work.